Creative is not a word that I generally use to describe myself. Yet, one of the most interesting parts of photography to me is the subjectivity. I love that the same photograph can leave two people with completely different impressions and it seems that this subjectivity forces me to get more creative. Creativity is an area that I've always struggled with, not because I don't want it, but because it doesn't seem to come to me as freely as I’d like. As someone who spends their day in a technical profession where every problem has a correct solution, it can be a challenge to produce something that isn't tied to a predefined outcome. Thus my photography forces me to explore the world in a different way.
For as long as I can remember I have had a camera. My grandmother gave me a 110-film camera when I was very young and I was hooked immediately. I could never snap enough pics of my family and cats and friends.
I often went on weekend kids camps with my church and my mum would buy me a 12 exposure roll of film for the occasion. I loved the anticipation as I waited for her to take them to the chemist for processing, the excitement when she finally collected them, the disappointment when half of them were underexposed or blurry or covered by a finger - and finally the satisfaction when I managed to get a good one.
But why so much emotion over a picture? Why does taking photos still get me excited all these years later? I think it’s a combination of a few things – sometimes familiarity, sometimes the need to document the details and mostly the chase to capture what I like to call the ‘money shot’.
Photography is very different from how it was 20 years ago. In an age where photography is free, accessible and unlimited, there is a looming problem - the sheer volume of our personal collections are overwhelming. In a life where photography is endless, where is the meaning amongst the digital junk?
At Sortal, because we are building something so new from the ground up, there is a lot to test! We will be launching a pretty big beta user testing program that will span a few months in late 2017. There are lots of ways to get involved with the beta testing program. You could join in with our focus groups that we will be hosting from time to time. Alternatively, there will be lots of remote testing that beta testers can do at their own place.